DAVIDE PERELLA
I was born in 1991 in Cagliari and I have always had a great passion for the world of fashion and digital. I spent hours and hours creating Power Point presentations on Photoshop and after graduation I decided to move to Florence to study graphics and visual communication.
After finishing my studies and a short break in New York, I moved to Milan where I had the opportunity to work and collaborate with brands such as Moschino, Nike, Neil Barrett and Alberta Ferretti.
How would you define your style?
My style is definitely influenced by streetwear and high fashion. I like to mix different elements to create new products often with a touch of irony.
What is customization for you?
Transferring your vision of style on an object or a garment to make it unique through your personal imprint.
Transferring your vision of style on an object...
What inspired you to customize the Jumpsuit?
My passion for Nike and the swoosh is definitely the protagonist of this customization, but I wanted to create a slogan to strengthen the design even more, what if not “Fuck 2020”, an expression that I am sure will agree with a large percentage of people.
How did you come up with it?
After digitizing the idea and placing all the embroidery on the suit, I just sent it to a small embroidery shop in Sardinia that, under my strict supervision, faithfully recreated my virtual prototype.
How did your healthy obsession with the Swoosh come about? What is the added value of this logo compared to others?
It all started in college when my professor asked me to draw the iconic logo on the blackboard. In 2017 I had the opportunity to collaborate with Nike for the first time, I created installations inside the NikeLab in Milan and videos that “bombarded” the windows with images. The added value? I find that its silhouette lends itself very much to graphics, especially for its immediate recognizability.
In the last two years we have witnessed a real boom in collaborations between luxury fashion houses and streetwear brands. What is the most successful example of contamination in your opinion? And the one you would like to see?
I think one of the most successful collaborations this year and one that created the most hype was between Dior and Jordan. The Air Jordan 1 with the iconic monogram was and still is the 2020 object of desire for many sneakerheads.
I’m a shoe fanatic but also an accessory fanatic, bags are becoming a must-have even among men, I’d love to see bags in a streetwear key, I think we can still do a lot.
Dreaming doesn’t cost anything, they say it’s good for you. A brand for which you would like to be creative director.
Obviously Nike, but I won’t deny that my dream is to create my own brand.
