Icon-e

We realize that people still love some historic cars that would be difficult to drive. We therefore wanted to make the machines that continue to excite entire generations usable, with the quality, style and philosophy that distinguishes Garage Italia.” 

Carlo Borromeo, Head of Garage Italia Design Center.

Garage Italia’s present is called Icon-e: the new project that revives the spirit of a four-wheel icon making it contemporary, usable and fun, projecting it into the future through electrical requalification. The project reflects our new attitude towards the car and celebrates the car culture by giving a second life to the great cars of the past. We live in the present conscious of global trends, respectful of tradition but determined to reconcile the wishes of the new generations with modern needs.

With Icon-e, the restomod phenomenon becomes ecological through re-use and upcycling, central themes of the project.
 

DUETTO SPIDER

After 500 Jolly and Panda 4×4, what will be the next Icon-e?
08.04.2020

PANDA 4x4

Never seen one? This is the time
29.06.2020
We present the latest 4×4 in series
13.05.2020
The 4×4 Icon-e in collaboration with L’Art De L’Automobile
13.01.2020
The 4×4 Icon-e in collaboration with Car&Vintage
03.01.2020
Here’s our Pandoro with its electric motor that makes its way through the snow…
18.12.2019
Discover the 4×4 Icon-e in collaboration with Vitale Barberis Canonico
23.10.2019

500 JOLLY

If we say orange, what comes to mind?
28.09.2020
Penso che un sogno così non ritorni mai più, mi dipingevo le mani e la faccia di blu.
01.09.2020
Color of the Year 2019
04.08.2020
An international icon of elegance
17.07.2020
The story of the last customization is… electric!
13.07.2020
When the innovation meets a timeless charm
03.07.2020
Still one of the top summer colors
01.07.2020
Sun, Mojitos, and you’re in pole!
10.06.2020
Picture this: you just woke up and you see a 500 Jolly Icon-e in the living room.
08.06.2020
No, it’s not a color for ( just) women.
03.06.2020
27.05.2020
Why is it so called?
20.05.2020
It’s like something out of a coloring book…and it’s real!
13.04.2020
The legendary Jolly Icon-e in its natural habitat
14.08.2019
A unique experience on board our Jolly Icon-e
27.06.2019
Discovering Puglia with Hannah Fallis Bronfman and Brendan Fallis
24.06.2019
Jack and Lauren discovering one of the most evocative places on the peninsula
24.06.2019
Hertz electrifies the rental with the 60’s style of the Fiat 500 Jolly Icon-e Jolly 500
22.05.2019
The second life of the cars that have made history
09.04.2019

SPECIAL EDITION

The hills of Fiesole have never been so beautiful…
15.07.2019
Discovering Tuscany with an exceptional electric car
18.06.2019
Enjoy the model in this short for Vogue Paris
14.03.2019
The first 100% electric car from Garage Italia
09.11.2018

ABOUT

Nel linguaggio informatico, un hub (letteralmente fulcro, elemento centrale) non è altro che un concentratore, un dispositivo che funge da nodo di smistamento di una rete di comunicazione dati organizzata. Insomma, si tratta di una scatoletta in grado di connettere più computer tra loro creando così una rete.
Garage Italia Hub nasce proprio con l’intenzione di creare una rete sempre più ampia per condividere con voi nuove idee, progetti e contenuti digitali.
Da qui l’idea di creare una piattaforma che sia il centro della nostra creatività… ma anche della vostra.