Do you think that fashion and automotive industry have stopped colliding?
Well, sorry but you were wrong.
Ronnie Fieg, designer and owner of KITH, came out teasing his upcoming collaboration with BMW. Yes, after Mercedes and Porsche, BMW is ready to join the club of the hypest collaboration. Last but not least, Yohji Yamamoto, master of minimal conceptualism, teamed up with Automobili Lamborghini.
Just like the recent collaboration between Porsche and Daniel Arsham on a 911 Turbo base that we talked about in the Best of September, together with the Maserati Quattroporte Unica of the FuoriSerie program and the much hyped Geländewagen by the Chief Design Officer of Mercedes Gorden Wagener and Virgil Abloh.
Lamborghini Aventador S Yamamoto
A synergy developed on several fronts between the Japanese designer and the Bull from Sant’Agata, together to celebrate the opening of the Automobili Lamborghini lounge in Tokyo, the second one after New York. In this atelier dedicated to customization we find an Aventador S-based art car that combines Italian craftsmanship and Japanese aesthetics, emphasizing how principles such as uniqueness, timeless charm and passion are common to both brands.
The unique Aventador S “dressed” by Yamamoto has been decorated with a black and red livery with white details inspired by the collection presented during PFW in January, also reproduced in the interiors. The car was combined with a Lamborghini capsule collection consisting of three unique pieces: bomber, coat and hoodie.
BMW M4 Competition x Kith
Talking about the BMW x Kith collab, it all starts when Fieg ‘spoils’ the project with two posts on Instagram, cryptic but not too much.
The first one was a nostalgic tribute to the Munich car maker with a picture of Ronnie’s aunt next to her grandfather’s 1979 BMW E21: ” This started it all for me. Wish he was here to see what’s coming.”
The second one is clear and unmistakable: a close up to the iconic BMW+KITH badge.
Then two posts of the car, a scale model toy in classic Zinno red, then the carousel of a BMW E30 M3 KITH, with special leather headrest with small embossed KITH logos.
The storytelling of the collaboration, one of the winning elements of the project in our opinion, seems to direct to the E30 as the main actress, which took the place of the grandfather’s E21 shown in Fieg’s first post. Then, a video that appeared yesterday on KITH’s website and some of its frames on Ig, takes three minutes to mess up the cards.
The video starts with the New York designer getting on board of his red E30 M3 pulled to an unspecified destination, followed by a dozen different colored M3s ending in a parking lot where a special 2021 BMW M4 Competition is unveiled. The Toronto Red M4 is embellished with KITH badges, both on the back and the sides. In the video, the interiors appear fleetingly and the darkness doesn’t help to see custom design cues.
A few days later the car is completely revealed and we can finally analyze the car, starting from the color range: Cinnabar Red – which is available only for this project – Frozen Black or Frozen Dark Silver and Frozen Brilliant White, the three most representative colors of the E30.
There are many features in this custom, it’s not all about the badge.
Check out the premium leather upholstery with Kith pattern on the headrest, and the big thing is the design of the roof, with the same Kith sign woven between the carbon fiber mesh. The car will be delivered from summer 2021, but for those who just can’t wait, Kith and BMW have thought of a capsule of 96 pieces of clothing and accessories, available both instore and online.