When fashion meets motors the result is always something unexpected. We have seen how much in recent years, cars have played an increasingly central role in different outputs of the fashion universe, just think of the myriad of models present in the most recent photographic campaigns, editorials and fashion shows.
Just tink about Daniel Lee, creative director of Bottega Veneta and his explorative journey, who broadens his horizons by presenting the campaign created with Tyrone Lebon for the FW2019 collection of the brand. A new vision of modern luxury materializes in the aseptic dimension that frames the London photographer’s shots. An icy and bare location, a concrete basin illuminated by the sun shining on Joshua Tree, southern California.
A setting as surreal as it is clean and essential, in which the photographer’s eye captures a pure gold Lamborghini floating vertically that almost takes on the appearance of a monolith in which some see a resemblance to the contemporary works of Mexican Gonzalo Lebrija.
The change of perspective is reflected on the clothes, innate codes of elegance, in a subtle play of contrasts between lines and cuts, between desire and the dualism between man and machine that is, after all, the core of the shots of the campaign.