Pantone Stories: Il Magenta

Magenta, in its infinite shades, is a color with a strong link to the female world, especially after the Second World War thanks to the Hollywood films in technicolor, in which pink became the undisputed protagonist.
In Cinderella in Paris Key Thompson as the director of a famous fashion magazine, she creates a sort of hymn to pink as the emblem of a new joie de vivre, even dedicating a song to it: “Think Pink”.

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What about before? Contrary to popular belief, magenta has long been used to emphasize masculinity. Curiously, a 1918 edition of Earnshaw’s Infants’ Department reads: The generally accepted rule is pink for males and blue for females.

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The reason lies in the fact that pink, being a stronger and stronger colour, is more suitable for men, while blue, more sober and versatile, is more suitable for a woman. Other sources reinforce the thesis: pink is more suitable for boys, as it is a more passionate colour derived from red, often linked to fighting and heroic deeds. And again, Brooks Brothers is known for making seersucker magenta dresses since the late 19th century. Obviously, the most elegant character of the early 1900s to wear pink would be Jay Gatsby by F. Scott Fitzgerald. Played by Robert Redford in 1974 and Leonardo Di Caprio in 2013, Gatsby has literally got everyone in agreement. Men in pink in ’74? Why not?! Of course, when you see the picture of Redford dressed in a pink Ralph Lauren dress on the cover of GQ you think that maybe in 1974 it must not have been so immediate, yet 50 years have passed and we still talk about the many clichés that influence the formation of gender identity.

This is to tell you guys out there that if this 500 Jolly Icon-e 500 seems unsuitable for you, well, you’re still in time to change your mind.

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