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I am Alessio Bruno Pomioli, I come from a small village in the Marche region. Today as Art Director and Marketing consultant I work on several projects. One of these is “Born Romantic Milano”, where I am in charge for the stylistic part of the apparel branch.

BR was born a little more than a year ago as an invitation to the city of Milan to raise their heads and regain possession of their identities rather than scrolling down socials for hours, dedicated to an obsessive consultation of the other people’s lives. The logo of the dead rose is a symbolism that recalls the concept just mentioned. Being romantic is understood as an approach to life, relationships, awareness of oneself and what surrounds us, is a concept of respect and admiration.

How would you define your style?

Wow, good question, every morning I feel like I wake up in a completely different way from the day before and the day before! Sometimes I wonder what’s wrong with me! It’s like my style is constantly changing, being fluid. But then, looking at all the pieces put together over the years and the projects I’ve developed, I realize that everything ties together perfectly. I always try to investigate inside myself to find a mini me that has clear ideas about who he is and what identifies him 100%. It’s a constant game of guard and thieves, as soon as I find something about myself that I like and convince me, it always ends up changing again.

What is customization for you?

Custom is leaving a little bit of yourself in something, like a horcrux.

Custom is leaving a little bit of yourself in something, like a horcrux.


What are you inspired by for the customization of the Jumpsuit?

In this period I’m admired by patterns and minimalism, it seems a bit like a dichotomy but I find a lot of poetry in the simplicity of “basic” colors like navy, khaki or desert. I find stimulating and interesting to annoy them with some disturbing patterns. Here is explained the choice of many roses declined in different sizes, to create a ‘romantic’ camouflage.

How did you make it?

I stole the technique from the street, spray-can and steady hand.

What is your background? Does you born a creative or can you become it?

My greatest training in manual skills and stylistic experimentation certainly comes from my family. Starting with my grandparents, tailors and painters, passing through my parents, mom designer and dad creative all-round, ending with my sister, my partner in crime of many projects.

A special mention among the people who contribute to inspire me every day, goes to my wife, a great lover of art and writing, and muse of many of my projects.

Certainly I was born creative, but curiosity and hunger for upcoming trends and stuff are essential conditions to feed my creative vein. However, I wouldn’t know exactly what it means to be creative, if you think about it, even a mathematician is creative in his own way, isn’t that right? 

You have a volcanic and charismatic personality, you’re inside a thousand projects and you gave us a lot of energy and positivity, with a touch of improvisation that should never be missing. How can you match everything you do?

First of all, thanks for the compliments. Then as for my secret, it’s simple: Do what you like to do!

Tell us about Born Romantic. What exactly is it, a brand or a philosophy? 

As already mentioned, it is a concept of “respect” towards ourselves, other people and also towards the planet. It is born as a manifesto, without the pretention of being beautiful, but only of being read. The artist’s idea of covering Milan with signs and roses, offers the opportunity for everyone to meet him, and give them the chance to smile, to ignore it or to underestimate the message. There are hundreds of tags and some of them re-vandalized with offensive writing, but it is part of the game. The great thing is that the aim of getting as many people as possible has succeeded, whether they are lovers or haters, at least we have stirred up the mood. We love people, even if not reciprocated, we like different points of view, we find stimulating to be able to stimulate. For about a year I’ve been working on the creation of the clothing for Born Romantic Milano and I must say that I received great feedback from both clients and team members who follow the project. This can only make me very happy and proud.  

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